NiCoLe

" All business is detail and there is nothing trivial" said Howard Schultz who is the starbucks former CEO. Caring about details is a principle for every barista, manager and even farmers who plant coffee beans for starbucks. The starbucks management is not only macro level, but it is also on micro level.
As regards ambience, from background music to aesthetic design, "A thrid place" was created by the starbucks. This place, like home and office, is full of comfort, relaxed and exotic for customers who like a marvellous cup of coffee or like to hang around with friends in here. For starbucks, it is a place to release stress, to discover something, so starbucks is a bigger stop than just a cup of coffee.
As far as uniqueness of employees is concerned,  a playful corporate culture was created by all employees. they believe that a playful workplace gives baristas vibrant life and motivates them to do the best. For example, there is a barista who come from Seattle smiled to a customer who was described as a grumpy guy everyday, but he did not have any response. However, after three months, he brought her a card and it said" I came in here to see your smile and you made a difference in my life". We often underestimate the power of a smile or a touch and this power is beyond what we thought.
At starbucks, not only is everything important, but everyone is important as well. This starbucks experience makes an indelible impression on every customers. Once customers come in to the starbucks store, they would like to stay awhile and relax a little bit and that is what starbucks' want!!