NiCoLe

 噓噓噓````donot let people know how old i am...

終於...

終於找到我的密碼

一個關於我部落格的密碼

終於..

兩個禮拜在台灣..

是度假還是回國??!!

兩個禮拜在台灣..

是放鬆還是壓力!!??

兩個禮拜在台灣..

想想..人有很多選擇;卻面對未知.

想想..人有許多未知;卻要選擇.

甚麼對自己好?甚麼讓自己心滿意足?甚麼是自己真正想要?!

重回念書的日子,很熟悉的壓力;卻是陌生的專業領域

有時候很急..

急著想把事情解決!

有時候很急..

急這想把老師開的書單一次消化!

有時候很急..

喜歡

有空間;有自己的生活

喜歡

忙碌後的學業,有獨處的地方

喜歡

    ~反覆惦量自己~
想甚麼;要甚麼;能做甚麼......
常常有人說weeds 哪裡都能長;哪裡都能活得好好地.
真的嗎?!
有人說Seeds也一樣;但不同於Weeds的地方在於....

Leave Your Mark~
All of us leave some mark on the world, no matter whether it is good or bad. For starbucks, the good mark is linked to the powerful and positive impact  that they have on their communities. Therefore, Social involvement is integral to starbucks leadership mission. Starbucks wants to do this by contributing more to society than just coffee. They have a number of programs which help community.
The starbucks leadership mission consist of health-care benefits, C.A.F.E( coffee and farmer equity)practices policies, enviornmental consciousness and community involvement. Health-care benefits are given for employees who even work 20hours per week. This one have influenced some coffee shops or fast-food restaurants which feel pressure then provide similar compensation for their employees. In terms of C.A.F.E policties, starbucks generally pays a higher price for its coffee than others. They also encourage decreased pesticide use, lower water consumption and of course, maintaining a high level of coffee quality.
As regards to enviornmental consciousness, the starbucks partnership with Johnson Development Corporation is called Urban Coffee Opportunities. This business partnership provide employment opportunities, training in disadvantaged metropolitan communities. For starbucks leadership management, they do hope they give back more than they take. One of the successful organization is " DeafHope" where volunteers provides services to deaf domestic abuse victim. (most volunters are their employees)
Starbucks helps employees realize their power to make a difference, not only serve coffee but also contribute more in their communities. Moreover, starbucks is not only a coffee shop, but it is a education organization and they believe that " we can be the change we wish to see in the world".

To many enterprises, how to improve the service is the top of the agenda. For starbucks leadership, the major focus is legendary service, not just great; but legendary. They focus not only on ingredients, but also more attention to do extra things to impress all customers.
In fact, this idea is not a new one. More than 100 years ago, Cracker Jack(fomous candy company) delighted customers with their unique candy with popcorn and peanuts as well as a surprise package. According to psychologists who study happiness, people are delight because of safety, security and a little bit of surprise. Therefore, differ from other food/ drinks companies, " the starbucky feel" has been spreading out.
Combine the special occasion with free beverage or food always please customers. The most successful example is starbucks'travelling surprises. They go to the train station and set up a table. Starbucks' employees gave away free coffee to all the commuters. People were surprised and delighted to receive a cup of coffee, especially free. Starbucks also were celebration Fair Trade Certified coffee and they were the first company in the USA to offer this product.
Starbucks leadership also surprise their employees. Profits will be given by starbucks' leaders, such as staff having worked 500 hours pre year were given unexpected $250 holiday bonus. When leaders care enough about their staff, employees will have more enthusiasm their work.
Last but not least, is creating predictability in every starbucks shop. As a customer said:" I cannot tell you how calming it was to have a taste of home when I was many miles away". No matter where we are, we also have exactly the same coffee as usual. Starbucks leadership understands that having a cup of starbucks coffee can become a part of customers' routines by offering a familiar experience.

" All business is detail and there is nothing trivial" said Howard Schultz who is the starbucks former CEO. Caring about details is a principle for every barista, manager and even farmers who plant coffee beans for starbucks. The starbucks management is not only macro level, but it is also on micro level.
As regards ambience, from background music to aesthetic design, "A thrid place" was created by the starbucks. This place, like home and office, is full of comfort, relaxed and exotic for customers who like a marvellous cup of coffee or like to hang around with friends in here. For starbucks, it is a place to release stress, to discover something, so starbucks is a bigger stop than just a cup of coffee.
As far as uniqueness of employees is concerned,  a playful corporate culture was created by all employees. they believe that a playful workplace gives baristas vibrant life and motivates them to do the best. For example, there is a barista who come from Seattle smiled to a customer who was described as a grumpy guy everyday, but he did not have any response. However, after three months, he brought her a card and it said" I came in here to see your smile and you made a difference in my life". We often underestimate the power of a smile or a touch and this power is beyond what we thought.
At starbucks, not only is everything important, but everyone is important as well. This starbucks experience makes an indelible impression on every customers. Once customers come in to the starbucks store, they would like to stay awhile and relax a little bit and that is what starbucks' want!!